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The OnePlus One was officially unveiled on 23 April 2014 for a limited release on 25 April: described as a "flagship killer", its prices were set at US$299 and US$349 for the 16 GB and 64 GB models respectively—Invites were first given out through a promotion known as "Smash the Past", in which 100 users would be selected to win an opportunity to purchase a 16 GB OnePlus One for only $1, along with three invites they can give to friends, if they record a video of themselves breaking their previous phone.



 Some users misinterpreted the promotion, however, and prematurely posted videos on YouTube of them breaking their phones.Users were later not required to destroy their phones, and could instead donate them to the charitywhich one critic estimated was roughly half the price of the then recently unveiled
The device's internal hardware includes a quad-core Qualcomm Snapdragon 801 system-on-chip clocked at 2.5 GHz, 3 GB of RAM, and a 5.5-inch, JDI 1080p IPS LCD display. It includes either 16 or 64 GB of non-expandable storage. Its rear-facing camera features a 13 megapixel, 
Sony-manufactured Exmor IMX214 sensor, alongside a 5-megapixel front-facing camera.

 The OnePlus One supports LTE networks using bands 1, 3, 4, 7, 17, 38, and 40. Due to the company's startup stature, only one model of the device was released worldwide, without any additional regional SKUs like other smartphones.
As of the end of 2014, the OnePlus One has sold over one million units, despite only planning to sell up to 50,000 units. The East Asian market accounted for 39% of the company's shipments in 2014, followed by Europe with 33%, 22% in North America, and 7% in India. In total, the device generated a total revenue of $300 million through December 2014.

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