1+ smart Phone Detailer
1+ smart phone
The OnePlus One was officially
unveiled on 23 April 2014 for a limited release on 25 April: described as a
"flagship killer", its prices were set at US$299 and US$349 for the
16 GB and 64 GB models respectively—Invites were first given out
through a promotion known as "Smash the Past", in which 100 users
would be selected to win an opportunity to purchase a 16 GB OnePlus One
for only $1, along with three invites they can give to friends, if they record
a video of themselves breaking their previous phone.
Some users misinterpreted
the promotion, however, and prematurely posted videos on YouTube of them breaking
their phones.Users were later not required to destroy their phones, and could
instead donate them to the charitywhich one critic estimated was roughly half the
price of the then recently unveiled
The device's internal hardware
includes a quad-core Qualcomm
Snapdragon 801 system-on-chip clocked at 2.5 GHz, 3 GB of
RAM, and a 5.5-inch, JDI
1080p IPS LCD display. It
includes either 16 or 64 GB of non-expandable storage. Its rear-facing
camera features a 13 megapixel,
The OnePlus One
supports LTE
networks using bands 1, 3, 4, 7, 17, 38, and 40. Due to the company's startup stature, only one
model of the device was released worldwide, without any additional regional SKUs
like other smartphones.
As of the end of 2014, the OnePlus One
has sold over one million units, despite only planning to sell up to 50,000
units. The East Asian market accounted
for 39% of the company's shipments in 2014, followed by Europe with 33%, 22% in
North America, and 7% in India. In total, the device generated a total revenue
of $300 million through December 2014.
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